Thursday, May 26, 2011

CR05

(I'm not exactly sure which classes we're supposing to be covering for this course reflection but...) the last few lectures were very engaging because it let me apply some of the knowledge I gained from Design 200. It let me go through the whole process of design and how an idea turns into an actual product (even though we didn't actually create it). 
It was also interesting seeing everybody else's ideas because there were many ideas that were very original. When we were first given this project, I thought of bringing something awesome about camping and the outdoors back to the home and it was neat seeing how some of the other groups had a similar view when they were coming up with their product.
I am very excited to take my next design classes for my design minor and I hope I can build up on my foundation  I have from Desgin 200!

Monday, May 23, 2011

J10

Overall I am very happy that I took Design 200 because:
  • it redefined the term "design" for me; it is not all about aesthetics, it is about creating something for others
  • it introduced me to the different areas within design; industrial, visual communication, interior
  • it taught me the importance of thought process
  • it helped me further understand what my Design minor will entail
  • it let me realize how much "design" surrounds me in my daily life
  • it made me feel smarter and more knowledgeable
  • it showed me how design has an influence on so many things; accessibility, business etc.
  • it was a fun, stress-free class :)

J09

Here are my team members:
Aggie: http://agerhardt7design200.blogspot.com/
Avi: http://avistad.tumblr.com/
Crystal: http://crystalscornerblog.blogspot.com/
Kristian: http://kboy123.blogspot.com/


  •  For this project, our group started off with many different ideas for our product. 

These were a few of the ideas I had for this project. In the beginning, we started off thinking of a product that would be intended for use in the home setting but having the potential to be used for camping as well (dual-purpose). When I thought about this project, I thought about twisting that concept in the opposite direction and that was how I came up with some of the ideas above.
During the brainstorming stage, things such as bedding, lamp and storage came to mind within the group. Eventually, the idea of a table that could also be used as a bed was thrown on the table and as a group, we decided to go with that.
This is a sketch of what I envisioned as our potential product after that idea came to surface.

After talking to Gabe, we realized that since Coleman already has so many camping related products, we could detach ourselves from the camping concept and focus more on the home setting. From here, the image of our product changed into something that was more appropriate to the typical home but also being able to be used outdoors as well.

Then, the idea of a table that could also turn into a hammock came along. At that point, we decided that that was what we were going to work on as our product. As a group, we discussed how we wanted to format the packaging and kiosk as well so that the product would be appealing to both the user and the client.

Here is the actual Prezi presentation: http://prezi.com/0dv9wr10fqro/coleman-for-the-home/

Putting together the presentation, we were all assigned different topics to cover for the product.


  • For this project, I tried to throw out different ideas to help bring about even better ideas at the initial stage. After we decided what we wanted to do, I was in charge of the Client part of the presentation. For that, I identified who the client was and I created a collage that showcased Coleman's products and its identity and for the presentation, I explained how we wanted to help Coleman start up its brand in the home goods sector.

I thought this project was interesting because like I mentioned before, it was different from my Theatre 100 project where instead of just coming up with whatever we wanted to do, there was a specific client and user that we had to keep in mind and the whole process revolved around the client and user. That definitely changed my way of thinking through the project.

RR04

  When I read chapters 9 and 10, the point that really stood out to me was about how design can be so powerful and influential in so many ways.
  Design can be seen as a very general or broad concept which lets it be applicable to so many areas. Before taking this design class, I thought of design only being applied to things such as fashion and furniture to make things look intriguing and appealing visually. However, now that I took this class and read this book, I now know that design can be applied not only to businesses but to other things such as government policies as well. And it is not just about aesthetics either. It is about coming up with something for someone else.
  It was also interesting to see the power of design when it comes to being successful. I had never really thought about how much influence design could have for business success. By creating up something completely new and innovative, it can really affect how well the business does and could potentially change and redefine its identity as well.
  Design can also be powerful in a way that it can help improve the quality of life. Since design is all about doing something for others, design has the power to make things better for other people which connects back to our lecture on design and accessibility.
  Overall, design has the potential to do so much and that just made me want to pursue this study even more!

Saturday, May 21, 2011

J08

What is Design and Accessibility?

Many people may think of design as a concept of aesthetics; making sure a piece of furniture looks visually appealing to the user. However, design is actually more than that. It is about creating something for others and this applies to all areas of design. When this meaning comes to surface, accessibility becomes a very important entity because it shows how design can help solve problems not just for the disabled but for as many people as possible. It is all about getting rid of barriers that may restrict people from being able to do certain things that others can. There was not necessarily a specific point in the lecture that intrigued me in this topic but the fact that I just happened to stumble upon a website for a company called Krabat right before we talked about this in lecture made me very interested in how design and accessibility was connected to each other.

Take a look at these sources 
for more information on design and accessibility:
1.
In lecture, there were a few slides that gave statistics related to disabilities. This article (is a little old) but it uses statisitcs and poses the question "Does it really matter? Should businesses take the small demographic into consideration?" Steve Grobschmidt was the one who wrote this article and his statement, "It’s not only becoming more and more of a legal issue, it’s also an issue of ethics. " really struck me because that is true. Whether it be a small group of the population, when it comes to design, people should always try to cater to as many people's needs as possible.
2.
This article explores the meaning of universal design and how it is not only aimed towards people with disabilities but to other people as well. One good example they gave was about a ramp which assists not only people in wheelchairs but mothers with strollers and teenagers with skateboards as well. It also talked about how universal design is an important concept that businesses should keep in mind because "there are 54 million Americans with disabilities, with $175 billion in discretionary spending ability" and by catering to their needs, businesses can be very successful.
http://www.facilitiesnet.com/ada/article/Accessibility-for-One-and-All--5573
3.
This is a YouTube video that explains how universal design can be applied to learning. Different ways of teaching are shown in this video and they are all designed to accomodate students from different backgrounds. The way the video is made is very interesting too because it utilizes the concept of universal design to make sure all people can watch the video and understand what is going on.
4.
This article is about the Kitchen & Bath Industry Show that was held recently in Las Vegas. It introduced many innovative products ranging from bathtubs to drawers all with universal design in mind. It explained how universal design is becoming a cruical concept for designers since the baby boom generation is starting to reach that age where they will need more assistance in living their day-to-day lives. http://www.freep.com/article/20110519/FEATURES01/105190514/Universal-design-meets-style-bath-kitchen-show-Las-Vegas
5.
This TED lecture is presented by Caroline Casey. She is legally blind and her presentation is very interesting because instead of just lecturing about universal design, she lets the audience know what it is like to have a disability and the struggles that come along with it. She shows that just because an individual may have a disability, that does not mean that they are unable to do things. She shows the true strength in people and shows that people have the potential to do whatever they want. And ultimately, designers can help make this become a reality.

Wednesday, May 18, 2011

CR04

I feel like the past four classes have exposed me to the work ethics of design and what it is like to collaborate with a group of people and come up with a final product.
It is much different from my group project I had last quarter in my Theatre 100 class because in that class, we just came up with some random story and made props and costumes the way we wanted to. However, in design, there's a specific client and user that we need to keep in mind when designing and I feel like that made this project a challenge for me. It's much harder because now you have to focus on what it is that represents the client and how to match that with the user's needs.

Through working with my group, I also learned what it takes to cooperate with other people. Before, I was too scared to propose ideas because I was afraid of that rejected feeling where it seems like you came up with the worst idea in the world. But this time, I realized that any idea matters and whether people like it or not, it's important to just throw yourself out there because who knows when that thought could spark a brilliant idea?

It was also exciting and interesting listening to all the different ideas that people came up with. Some were very innovative and they helped me stretch my brain out to farther ranges. In the end, I am in love with what our group came up with and I kind of wished it really existed :)

Saturday, May 14, 2011

RR03

In all honesty, I kind of neglected all the recent reading assignments but surprisingly, I was able to catch up (because I'm a really slow reader...) with everything and here I am writing my third reading response for this class.

Overall, I thought this book was pretty interesting. Even though there were some points where I felt like the author was just repeating the same concept over and over again from previous chapters, there were a lot of ideas that I had never thought about and in the end, I feel like I learned a lot from this book about the relationship between design and the environment.

The first thing I thought was interesting started from this quote,
"While the economic payoff immediately rises, 
the overall quality of every aspect of this system is actually in decline."
That point struck me a little because usually in history class, the teacher emphasizes how the Industrial Revolution was such an important time in history because it helped change people's everyday lives but at the same time, it can also be considered the starting point to the deterioration of our environment. In the short-term, it is hard for us to see the effects on the environment but eventually, all the pollution and trash and such will accumulate to the point where it will be too difficult to fix things back to how it should be.

The other thing that I thought was interesting was how the things the author talked about connected back to Janine Benyus' lecture on "Biomimicry in action." In the book, it talked about how people should design their system of production and design in a similar manner as nature. In nature, for example a cherry blossom tree is very efficient because when it grows, each of its components goes back to mother nature and it helps the earth such as by acting as fertilizer or food for other organisms which will then eventually turn into fertilizer for the soil. Benyus' Biomimicry was about a similar concept too where people could design things by taking ideas from nature and its efficient manner in living their day to day lives. Hopefully, there will be more new designs coming out in the near future where nature and people can help each other out so that we can coexist on an everlasting, healthy planet.

Friday, May 13, 2011

J07

Aggie:
I really enjoyed looking at all the letters Aggie was able to find! I especially liked how she made all the photos black and white because it made the pictures look very professional. Since I don't know a whole lot about photography, I definitely learned a lesson from her :) Where she got her letters was interesting too because many of them were places I did not consider looking.

Avi:
"Having a more universal view of people and their cultures definitely helps products become culturally friendly and helps it’s people with ordinary tasks people face everyday. "
I definitely agree with this statement. I think it's important that when designers design, they make sure that it is specifically designed for another and that when they do design for someone else, it should reflect that person's culture, personality, identity etc. 

Crystal:
"'For the most part I think the legal system acts to protect people but there are times where I think it's absolutely ridiculous, such as technically having to pay royalties for singing "Happy Birthday.'"
I thought the same thing as Crystal about this. I know that we have specific laws to protect the rights of certain people but some of the laws are just silly. And with this ever-expanding technology, the laws might just get even crazier and crazier...
I understand how what GirlTalk does is illegal and against the law, but at the same time, I feel like he should get credit for his creativity instead of having to pay an enormous amount of money for using other people's songs.

Krisitan:
I definitely appreciated the speakers who came in as well. It made me understand better how design will be able to help me in so many ways. From listening to the speakers, it seems like design will help me organize my though process to portray and communicate ideas better. I feel like this applies to me a lot because as a marketing major, that will help me when I work in groups to come up with marketing tactics.

Wednesday, May 4, 2011

CR03

I feel like the recent lectures have really helped me think about my design career throughout college and even after graduating.
For now, I see design as something I will pursue as a minor so the parts where the speakers talked about the application process for the design major did not apply to me as much. However, it was really interesting hearing about what it is that the evaluators look for when going through the portfolios because I think it is something important that everyone can take with them. For example, when one of the speakers talked about how even if you are rejected the first time, it is important to keep on trying to show how much dedication you have, I thought that was an important lesson because that is true in so many things.
Listening to all the speakers talk about their views on design really helped my solidify my decision to keep on pursuing my design minor. Before, I thought about pursuing a design minor only because I liked (and still like) art in general. Although, now it seems like by studying design, I will be able to think in a more diverse way and I bet that skill will definitely come in handy in any field of study.

J06



 



  • A working definition of what an "indoor home good" is?
    • I would define an "indoor home good" as a product you see in a typical household that is there to assist, entertain or comfort an individual
  • 3 images of different types of possible home goods.



Friday, April 29, 2011

RR02

I really enjoyed reading Chapter 7 from John Heskett's Design because it was interesting hearing about corporate identities and how much influence a simple logo design can have.
From reading this chapter, I learned that it is crucial that the logo or the image itself accurately delivers the message of the corporation and what it is that they strive for. Living in a society where we are always surrounded by numerous corporate logos, I feel like most people do not try to read too much into each and every one of them but it is amazing how big they are in our culture. I remember during class when Gabe had bits and pieces of  different corporate logos, most of us were able to guess which companies they belonged to without too much effort. I feel like that shows how much these logos have achieved the status of being recognizable as an identity.


Chapter 8 was also neat to read about because it mentioned the Tokyo subway system and I was able to picture everything in my mind while reading the descriptions. Now that I think of it, they do have many accommodations for the blind. Since I have seen them many times from when I was a child, I never really thought about design being incorporated into it, but now that I think of it, I feel like this is another prime example of the definition of design and how it is done for others.


The Introduction of Cradle to Cradle was also intriguing because what I got out of it was that people are producing things that are supposed to benefit others but in the long run, it is not only affecting the people themselves but also the environment in a negative manner. I am really excited to read further into this book because to be honest, I feel like I might enjoy this more than John Heskett's Design...

Thursday, April 28, 2011

J05

Aggie:
"The fact that design is so much more than making things look pretty and unique or sleek and simple; it is ultimately for a meaningful human purpose on every level."
I definitely agree with this statement. Before, I though design was all about the outside appearance. Even after I learned that design is all about functionality, it still took a while for me to realize how much power design has when it comes to moving people. When someone designs for another person, it makes that person feel so much better because it lets them become more free :)

Avi:
When it comes time, I would like to move to an area that closely resembles an self-adequate ecosystem. I would like to do some more work on industrial design because I feel like I can develop a more eco-friendly system.
I totally respect Avi for wanting to develop a more eco-friendly system. During a time like this when the environment is at risk, I think it's great that there are many people like Avi who want to take charge and make things better. I also admire how something he enjoys will be able to benefit the environment!

Crystal:
My only question is why I haven’t seen these carts in stores nowadays? This video was from the 90s, so the shopping cart should have theoretically been improved somewhat since then.
I don't know about the U.S. but back in Japan, most grocery stores have shopping carts like that where you can put the basket onto the cart. It's much more efficient during check-out because instead of pulling each item out of the cart and placing it on the conveyer belt, all you have to do is place the basket full of items on the conveyer belt and it doesn't take as much effort. 

Kristian:
On Monday we did the scavenger hunt, but more about it is posted in my blog. I found it exciting. The opportunity to "hunt" for design is amazing. I really like that we were not just sitting in the lecture room but exploring.
Just like Kristian, I really enjoyed how we got to go explore and look for designs that surround us on a daily basis. Walking around campus (or anywhere really), I never really stopped and thought about the designer of a building, the way it was designed, its possible functionality (I don't know if that's even a word but I'm going to keep on using it :) ) and such but through the scavenger hunt, I've become more interested in those things.

A04

This is my headband in the shape of a "C"

This is tape from CVS in the shape of a lower case "E"

This is duct tape in the shape of an "O"

This is my blow dryer in shape of the letter "L"

This is a silly straw? (I don't know what they're actually called...) but it has the letter "S"

This has the letters "U", "I" and "T"!!

This is my rainboot and it has the letter "X" all over the place!

This is my mug cup but if you focus on the white part of the handle, it makes the letter "P"

This is my roommate's shoe and it has an uppercase letter "H"

This is part of Donald Duck's mouth on my folder. It has the letter "V" in it.

This is from the Big Bang Theory poster and the girl is in the shape of a letter "Y"

This is also from another poster and the traffic lights make the letter "E"

Sunday, April 24, 2011

A03

My group:

At the beginning, we all looked up information for each of the clues to figure out which buildings the clues were referring to. Then, we went to each of the buildings to take pictures.

Clue 01:

This is Aggie sitting on the Barcelona Chair. The Barcelona Chair was designed by Ludwig Mies van der Rohe. There is the Children's Barcelona Chair which is 85% scale of the original.

Clue 02:

This is Kristian reading Azure magazine on the UP Round Lounge Chair designed by Gaetano Pesce. This chair is one of the chairs in Pesce's Up Series which consists of many interesting looking chairs such as...


Clue 03:

This is us chilling in front of the Wexner Center. The Wexner Center can be considered an important piece of architect for Eisenman because it was his first major public building that he had designed.

Clue 04:

This is the SEL and the building is very interesting because it has many arches all over the place.

Clue 05:

And last but not least, this is Thompson Library. The design team for this building was chosen through an architecture competition.



J04


This was an outlet found in my bathroom. Gasp!!


This is the lock on my door.


The magnets on my fridge were really placed like this! Another gasp!!


I'm just going to call this a fire extinguisher holder... Found on my hallway.


This is from my friend's guitar. It looks like it's sticking its tongue out :P


This is also my friend's XBox controller. It's frowning though... :(


This was from my friends' microwave oven. Double gasp!!


This is my friend's alarm clock. Ring-ring-ring!!


When I went to NYPD with my friends, I looked up at the ceiling and found this!


This is my purse. It looks silly :)


I got a happy meal... It made me smile too :)


Found on the elevator of my dorm.


Also found on the elevator of my dorm.


Random house and face by Giant Eagle.


I always thought cars had faces :)

Friday, April 22, 2011

CR02

I was a little surprised when Gabe pulled up the lecture slides on accessibility because I had just done one of my designer research on a company called Krabat who is all about accessibility for little children.
I had never thought about the relationship between "design" and "accessibility" because to me, they seemed like two different entities but now that I think of it, (as I always say) it makes sense!
Of course designers would be in charge of creating something for someone else and accessibility is a great thing for geniuses to come up with great solutions.
It was really interesting looking at all the different products that are out there which were created for accommodation.
Hopefully, even greater products will come out in the near future so that all people can enjoy things together :)

I also enjoyed watching all the TED lectures because they all focused on how design could be applied to the environment. The water-filter-bottle was especially awesome because that one product could help so many people who are in need of clean drinking water. 

I feel like the recent lectures we've had certainly demonstrate the point of how design is all about other people and not just for the self.

Friday, April 15, 2011

RR01

Every time I started a new chapter in this book, it made me realize more and more how much culture influenced design. It seemed like that was the theme of this book (so far) and it was interesting going through all the different concepts while keeping ‘culture’ in mind because it made a lot of sense (another one of my epiphany moments J)
First, the toothpick concept was really neat to think about because being born in Japan, I was able to relate to Japan’s culture and the specific object. Japan is all about being polite and courteous and when it comes to eating, there are a lot of rules about manners that come along with it. Breaking of the top part of the toothpick for a toothpick rest is not only brilliant but it definitely goes along with the Japanese culture. I didn’t even know the top part had that function to it… I thought it was some grip support thingy… Oh the things we learn!
Second, living in Japan, I know how small those houses can be… They’re quite tiny compared to the houses you see here. And that is why design comes into place. I knew that the washing machine also had a dryer unit incorporated into it, but did I ever think why that is not the case in the US? Nope. But now it all makes sense. It’s design being applied to the specific culture and its nature of living. How interesting is that? I feel like there is so much to design and I am looking forward to discovering even more fascinating things!

J03

First of all, HI! to all of my 6 buddies: Aggie, Avi, Crystal and Kristian :)
It was very fun and interesting reading each of your blogs! Definitely got my mind stimulated!


Aggie:
"Looking at books and magazines and even walking around campus with Gabe talking about architecture opened up a whole new world to me...cheesy as it sounds. I have never given architecture even a thought but that day I was so observant and eager to hear more about how and why these buildings on campus were built the way they are."
When I read this part, I started nodding my head in agreement because I remember thinking the same way too. Especially with Knowlton Hall and the ramp. I never really knew that the ramp continued all the way to the top of the building. When I found out that the ramp was there for people with physical disabilities, it made me think about the difference between art and design; for yourself vs. for others. 
http://agerhardt7design200.blogspot.com/2011/04/cr01.html


Avi:
"The consistency of the police cars give the image a feel where it could be possible for the trail of police cars could be infinite."
I really enjoyed looking at all of Avi's pattern photos but I especially liked the police car one! It just looks awesome. It almost reminded me of my bike rack pattern because they both show an actual thing/object repeating over and over again. I also liked how Knowlton Hall in the background has its own pattern going on. I just wonder what was going on that made this many police cars line up in front of Blackwell... Did I miss something...?
http://avistad.tumblr.com/post/4517382001/jo2-6-the-consistency-of-the-police-cars-give-the


Crystal:
"I think that Jonathan Ive is one of the most incredible designers there is and in my opinion, a genius. Apple is a prolific brand that consistently churns out innovative products that are unmatched in popularity and innovation. To be able to have a hand in all the products listed above is truly amazing .The simplicity of the products coupled with the top-of the-line technology is a formula for success."
I'm really glad Crystal did her designer research on Jonathan Ive because, honestly, I did not know he was the designer of all the Apple products (may have heard his name before in the past) and I always wanted to know who was responsible for them because they all look so neat! I've always been a PC person and I feel much comfortable using a PC so I don't really plan to get a Mac in the near future, but not going to lie, I do envy how awesome Apple laptops look compared to mine!
http://crystalscornerblog.blogspot.com/2011/04/assignment-2c-jonathan-ive.html


Kristian:
"I think that in our lives,design is very important topic and while combining it with the passion of learning new things,I can achive a lot."
I am very jealous of Kristian's talent :) I always wished I was good at something but I have always been pretty much mediocre at everything... Maybe design might be something I can be semi-good at :) I thought it was really neat that he had taken design classes from a very young age. And I really like the above quote; I think it is a great thing when your passion lines up with something you want to do in your life and I feel like that itself can motivate the individual to go above and beyond.
http://kboy123.blogspot.com/2011/03/about-me.html







Monday, April 11, 2011

A02

Long Response
            Krabat is an industrial-design firm who creates products for children who have physical disabilities due to illness. The company itself consists of a managing director, marketing director, two therapists and a designer to ensure that the children receive full attention for a better way of living.
            Krabat was first founded by Tom-Arne Solhaug and Fredrik Brodtkorb after Solhaug found out his son had cerebral palsy. Being a father of a son with such illness, he often found himself irritated with the lack of adequate assistance for children with disabilities. He saw that the many technical devices that were in need to aid his son and other children with physical disabilities were non-existent. This was the starting point of Krabat; he decided he needed to do something about it himself.
“No children are alike. Some are a bit different. Krabat is like that.
Our products help children to participate, play, make progress and achieve.
And give them pride in being different.”
            The above statement is Krabat’s motto; what they believe and strive in whenever they come up with a new design for their customers. The people at Krabat understand how hard it is to see their children feel uncomfortable at a very young age being in wheelchairs while other children look at them in a strange way. That is why Krabat makes every effort to make sure that they design their products in such a way that the child does not have to feel self-conscious about the way they look to others.
            The two founders, Solhaug and Brotkorb, are also engineers so they oversee the functionality of the product and make sure that it lets the child do many activities that most children have no problem doing on a daily basis. Along with them are the two therapists, Kristin K. Jahren and Ann-Helen Gomnæs, who understand the impediments of having a physical disability and with that, they assist the engineers and designers in developing a product that will most benefit the children in every way possible. Last but not least, Andreas Langdalen Sørensen is the designer/technician who is in charge of designing the product and making sure it looks appealing to the child as if it were a toy instead of some dull mobility aid. As a team they make every effort to make sure that the end-product is something that the child will enjoy using and will assist him or her in doing things that are often limited to them.
            Krabat is in a unique situation that lets them do as much as they can for these children. With the Norwegian health care system, expensive medical equipment are bought through the health care system and then are lent, sometimes permanently, to people who are in need. Thus the company itself does not have to worry about cutting their budget when developing a product for customers who may have a hard time affording them. Since they do not have to worry about the cost, they can concentrate on creating the best product that benefits the children.
Krabat has already had success in making sure that the child appreciates their product. Solhaug’s son, Kasper, who just turned eight, happens to adore his Pirate, which is a floating device that helps children swim independently in the water. When other children ask to borrow it, he simply answers no. Krabat’s product has helped children become more confident about themselves and raise his or her self-esteem when dealing with their disability which is ultimately the goal of this company.
I chose this company because I thought it was a very inspiring way of design being applied in the society. I hope the company will come up with more mobility aids in the near future so that more children can feel good about themselves J

 


Short Response-1

            Paul Rand was a very famous graphic designer responsible for the logo designs of many successful companies such as IBM, UPS and ABC. Random fact: his real name is actually Peretz Rosenbaum but his name was changed to Paul Rand to hide his Jewish identity. “Paul” came from a nickname for Peretz and “Rand” came from his uncle.
            He was born and raised in Brooklyn, New York. As a child, he had started to become interested in art and he often painted signs for his father’s grocery store and for school projects. Even though he enjoyed art, he was unable to convince his father about his passion for the subject. For that, his father made him attend academic school during the day while letting him attend classes at a Pratt Institute during the night. Even though he attended art school, people saw him as a “self-taught designer.”
           His designing career began with a part-time job of graphic designs for magazines and newspapers. Eventually, his career had begun to pick up speed to the point where he became famous internationally. When he worked for Direction magazine, he did his job for no pay because they let him do whatever he wanted artistically.
            His IBM logo in 1956 was ultimately the highlight of his career bringing him attention from many people. Mark Favermann describes Rand’s IBM logo as “was not just an identity but a basic design philosophy that permeated corporate consciousness and public awareness.” From there, he established his status as one of, if not, the greatest graphic designer in history.
            Paul Rand’s designs intrigue me because they are all very simple but they still carry meaning to it. For example, the former UPS logo has a picture of a present on top of what seems to look like a badge. From my interpretation, it seems like the logo is saying “we will deliver your package with care and diligence.” From his works, I learned that pictures can sometimes carry so much more meaning than just words. I also like his modernish style and that is something I am interested in.

 






Short Response-2
            Karim Rashid is a very prominent designer whose work ranges from furniture to fashion to packaging and so much more. Statistically, he has “over 3000 designs in production, over 300 awards and working in over 35 countries attest to Karim's legend of design.”
            He has had a definite passion for design which led him to study in Canada and Italy for his graduate design studies. Some of the companies he has worked for in the past are: Tommy Hilfiger, Citibank and Sony. He often visits many schools as a guest speaker to share his ideas and concept about art and design. (Random fact: his work has been exhibited at our very own Wexner Center of OSU in the past).
            There is something called the “Karimanifesto” which is Rashid’s view on art and design. He believes that “Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally. My real desire is to see people live in the modus of our time, to participate in the contemporary world, and to release themselves from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless. We should be conscious and attune with this world in this moment. If human nature is to live in the past - to change the world is to change human nature.” From Googling images of his work, I feel like I can see his Karimanifesto being formulated into his work because many of his work seem futuristic; definitely the opposite of traditional (which is why I chose to do my third research on him). I really like his way of design because they are very fun to look at. Even a simple chair looks so high-fashion and it makes me imagine what the world may look like in the future. By designing products in such a way, it seems like he is trying to push people to think in a new way instead of being tied down to old, traditional ideals.
 



Works Cited
"Biography." Karim Rashid. Karim Rashid, n.d. Web. 11 Apr 2011. <http://www.karimrashid.com/biography_fr.html>.
"Business Idea." Krabat. Krabat, n.d. Web. 11 Apr 2011. <http://www.krabat.com/krabat_forretningside.htm>.
"karim rashid." designboom. designboom, Feb. 2002. Web. 11 Apr 2011. <http://www.designboom.com/eng/interview/rashid.html>.
"Karimanifesto." Karim Rashid. Karim Rashid, n.d. Web. 11 Apr 2011. <http://www.karimrashid.com/biography_fr.html>.
"Paul Rand: A Brief Biography." Paul-Rand.com. N.p., 2007 April 11. Web. 11 Apr 2011. <http://www.paul-rand.com/site/biography/>.
"Product Philosophy." Krabat. Krabat, n.d. Web. 11 Apr 2011.  <http://www.krabat.com/krabat_produktfilosofi.htm>.
Shonquis Moreno, Shonquis. "Blazing Saddles."Metropolis 15 March 2011: n. pag. Web. 11 Apr 2011. <http://www.metropolismag.com/story/20110315/blazing-saddles>.